Ra’anana, Israel, 28, 2008 – Friend Connections Ltd., provider of Business Positioning Systems™, today announced it has changed its name to Sterna Technologies Ltd.
“We have chosen to name our company after the remarkable navigation capabilities of the Sterna seabird, which is famous for its yearly journeys from the North Pole to the South Pole, and back again,” said Amir Chodorov, Co-founder and CEO of Sterna Technologies. “Our flagship product, Sterna Business Positioning System™, navigates and focuses business communities – such as Sales, Marketing, Logistics, and Procurement – on the enterprise’s targets, provides central and common visibility to all users, is simple and intuitive to use, and is updated and aligned at all times with the dynamic business environment. We believe that our new branding will be most effective as we continue to penetrate the global markets with our revolutionary business analytics solution”.
Sterna Technologies is the pioneer of Business Positioning Systems™ (BPS), empowering managers to control the organization as a system and to maximize profits. Sterna BPS is a groundbreaking business analytics platform that uniquely merges capabilities of strategic business intelligence (BI), operational BI, and predictive analytics, together with principles from the field of System Dynamics, into a single, intuitive solution, that is implemented in weeks, if not days. The Sterna BPS analytics platform is deployed at organizations in industries such as Food and Beverage, Chemicals, Travel, Distribution, Manufacturing, and Finance. Sterna Technologies has offices in Raanana, Israel, Silicon Valley, CA and Paris, France. For more information visit www.sternatech.com, or email info@sternatech.com
