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Companies regularly face significant one-time business challenges whose solutions depend upon coordination between their internal Business Community. The ability to seamlessly share information between the communities greatly speeds action and enhances the ability to successfully meet the challenges.
For example, a major product launch requires coordinated effort between marketing, sales, procurement, manufacturing, and logistics. A cross-functional team, or a “virtual” Business Community, can leverage the same set of information to ensure that all steps in the cycle are aligned, and to quickly resolve misalignments. |
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A set of Business Views can be selected from the Sterna Packaged Libraries to provide a complete picture of a product launch and its dependencies across the business. Each Business View features a Money Surface™ that bridges the operational performance with its financial implications so that managers can instantly navigate to the opportunities offering maximum impact.
Launching a new product involves answering questions such as: |
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Is the product penetrating the market? |
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Are product promotions helping adoption? |
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Is manufacturing successfully producing according to plan? |
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Are product inventory levels appropriate? |
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Is demand for the product being filled? |
The solution would include the following Business Views to help answer these questions:
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Units Distributed (i.e. units sold, units included for trial in product bundles, etc.) |
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Cost of Promotions |
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Manufacturing Plan Stability |
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Inventory Days |
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Order Fulfillment | |
By monitoring these five Business Views, managers quickly understand the dependencies within and across communities and how they translate into financial impact.
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With the flexibility and richness of the Sterna Business Positioning System, managers are able to address more complex questions, such as:
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Does an unexpected rate of adoption require a change in product planning? |
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Does particularly high effectiveness of a promotional campaign require a reallocation of sparse inventory? |
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Are low order fulfillment levels reducing the impact of promotional spending? | |
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