ROI | Sterna Technologies Ltd.

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Action Latency Destroys Business Value

Sterna Business Positioning System™ (BPS) delivers a compelling return on investment (ROI) through the rapid delivery of actionable information to the relevant people, in an easy-to-use interface.

The time that elapses from a business event until corrective actions are taken (“action latency”) is composed of three factors:

	Data latency - the time it takes to capture, cleanse, and deliver the information.
	Analysis latency - the time it takes to analyze and distribute the information.
	Decision latency - the time it takes a decision-maker to interpret the information presented, choose a course of action, and initiate actions.

Long action latency destroys value both in terms of tangible financial losses and opportunity costs. Sterna BPS reduces all components of action latency to maximize the value of the business.

Driving Business Value

Opportunities for substantial bottom-line impact are generated by Sterna BPS by:

	Enabling managers to easily identify and immediately address inefficiencies, and potential opportunities and threats.
	Prioritizing action based on magnitude of financial impact.
	Generating insights with significantly reduced time and effort of manpower – analysts, financial controllers and IT staff.
	Providing managers with real-time central visibility, thereby aligning all managers to common language, data, and goals.

Rapid time-to-value, low cost

Most BI projects take many months to implement and deploy. A research report from Ventana Research (2007) highlights that approximately 83% of business intelligence (BI) projects require more than 6 months to implement and deploy; only 5% of BI projects are implemented in less than 3 months. Sterna BPS implementations typically deliver value within the first 1-6 weeks of the project, the results of which are as follows:

	Rapid delivery at low cost
	Basic hardware and software requirements, with simple architecture
	Very low involvement from customer’s IT and business resources
	No need to alter current technology architecture and infrastructure

Maintaining and scaling Sterna BPS is also easy and inexpensive:

Rapid adaptation to changes in the business environment

	Business process changes can be implemented in mere days
	Additional systems can be quickly added without disrupting existing schema
	Quickly supports large scale mergers and acquisitions, organizational restructuring, and industry evolution.

Adding users simply requires modifying permission level (no software to install)

Sterna BPS offers a compelling ROI through a combination of improved business decision-making capabilities, plus significant operating benefits from sustainably reducing the strain on business and IT resources.